American Family Association's 2009 listing of top retailers and how they recognize Christmas

Click HERE to see the full and up to date list on the AFA website.

Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising.  We will continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Color Code:

GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.

RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.

A company may be removed from the "bad" list by providing documentation to AFA.

Click the "Read more" link below to see which companies are for CHRISTmas.  You may be surprised!!!

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Comments (1)

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written by Denise, December 22, 2009

Was told last night that Target can no longer say Merry Christmas, they must use the Happy Holidays phrase, it's a good thing Im the rebellious type once and a while. I still say Merry Christmas. . This apparently came down from the corporate office.

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